ROCHESTER, N.Y. – April 9, 2019  In Addition Wins Partner Appreciation Award for its Dedication to Advancing the Use of Applied Data Science in Collaboration with UR Data Scientists CESM is collaborating with Dr. John Handley and Dr. Andrew Boslett of the Rochester Data Science Consortium (RDSC) at the University of Rochester to develop a spatiotemporal marketing mix model, with funding from the New York State Center of Excellence in Data Science (CoE).  Additionally, CESM was recently awarded the Partner Appreciation Award at the ... Read more

ROCHESTER, N.Y. – March 5, 2019  CESM Experiences 83% Growth in 2018, Up 11% From the Year Before In addition, CESM added ten new clients including the 2019 KitchenAid Senior PGA Championship, Monro, Inc., Our Lady of Victory Homes of Charity, Saunders College of Business at RIT, and the Marketing & Print division of Alliance Franchise Brands. “Our data-driven approach to marketing strategy and business intelligence can be a game changer for our clients. That, coupled with our team’s consistent energy and commitment to ... Read more

ROCHESTER, N.Y. - FEBRUARY 6, 2018 CESM president appointed to two Board of Directors, helping women and children make positive life changes The founders of CAUSE + EFFECT Strategy and Marketing (CESM) were recently chosen to be profiled by Monroe Community College (MCC) for their contributions to the Rochester community. In addition to running a successful marketing intelligence firm, John Loury and Michael Sutton, also co-founded online interview journal, ROC Our City, a website that features those whose personal and professional journeys represent the best ... Read more

ROCHESTER, N.Y. - SEPTEMBER 20, 2018 CESM’s John Loury Named Forty Under 40 Honoree; Mike Sutton Accepted into the Greater Rochester Chamber of Commerce’s CLIMB Program The Rochester Business Journal has named John Loury, president of CAUSE + EFFECT Strategy and Marketing (CESM), to its list of Forty Under 40. The list recognizes 40 men and women under the age of 40 who have achieved professional success and have made significant civic contributions to the community. Additionally, Mike Sutton, CESM’s V.P. of Client ... Read more

  Rochester, NY - March 27, 2018 CAUSE + EFFECT Strategy and Marketing (CESM), a marketing intelligence firm, announced today that it has been chosen by Mercy Flight Central, an independent, non-profit air medical service, to strategize and manage the production and execution of a data-driven annual fund program. The goal is to encourage increased retention and overall growth of its donor base. “We needed to refocus our efforts for our annual fund program,” said Jasmine DiSalvo, Senior Director of Development at Mercy Flight ... Read more

RAF Connect Blog - February 8, 2018 By: John Loury There isn’t a consensus on how to build the perfect marketing strategy. But it’s safe to say that these 4 questions are a great start:   Conveniently for people like me, data insight and marketing intelligence play a significant role, along with experience and internal client knowledge, in answering those questions. However, there is no silver bullet. With that in mind, there is no shortage of the good, the bad, and the ugly of how ... Read more

Rochester, NY – January 12, 2007 CAUSE + EFFECT Strategy and Marketing (CESM), a strategic marketing and analytics firm, has announced high growth for its third year of operation. In 2017, the company grew 72%, added 13 new clients and expanded engagements with seven existing clients in a variety of industries, including financial, fuel and energy, and B2B. The main reason behind CESM’s growth is the company’s distinctive approach to providing strategic marketing and analytics services to drive retention and growth for its ... Read more