The new name reflects an expansion into new markets, applying the company’s mission, to develop data-driven strategies that achieve client goals for increasing top-line revenue and decreasing bottom-line costs, for the enterprise.
CESM is collaborating with Dr. John Handley and Dr. Andrew Boslett of the Rochester Data Science Consortium (RDSC) at the University of Rochester to develop a spatiotemporal marketing mix model, with funding from the New York State Center of Excellence in Data Science (CoE).
In addition to exceeding goals for growth in 2018, CESM successfully invested in additional staff and technology to continue finding new ways to innovate, support its growing client base, and evolve as a young business.
ROCHESTER, N.Y. - FEBRUARY 6, 2018 CESM president appointed to two Board of Directors, helping women and children make positive [...]
ROCHESTER, N.Y. - SEPTEMBER 20, 2018 CESM’s John Loury Named Forty Under 40 Honoree; Mike Sutton Accepted into the Greater [...]
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Event-Triggered Marketing Technology is constantly evolving, so adopting new marketing strategy to improve customer engagement and increase response rates must [...]
Marketing Performance Management The marketing industry gets a lot of attention for its potential contributions toward revenue growth and company [...]
