The new name reflects an expansion into new markets, applying the company’s mission, to develop data-driven strategies that achieve client goals for increasing top-line revenue and decreasing bottom-line costs, for the enterprise.
CESM is collaborating with Dr. John Handley and Dr. Andrew Boslett of the Rochester Data Science Consortium (RDSC) at the University of Rochester to develop a spatiotemporal marketing mix model, with funding from the New York State Center of Excellence in Data Science (CoE).
CESM Announces 83% Growth in 2018; Adds Ten New Clients Including 2019 KitchenAid Senior PGA Championship and Monro, Inc.
In addition to exceeding goals for growth in 2018, CESM successfully invested in additional staff and technology to continue finding new ways to innovate, support its growing client base, and evolve as a young business.
ROCHESTER, N.Y. - FEBRUARY 6, 2018 CESM president appointed to two Board of Directors, helping women and children make positive [...]
Co-founders of CESM recognized for their commitment to Rochester’s business landscape and community.
ROCHESTER, N.Y. - SEPTEMBER 20, 2018 CESM’s John Loury Named Forty Under 40 Honoree; Mike Sutton Accepted into the Greater [...]
Rochester, NY - March 27, 2018 CAUSE + EFFECT Strategy and Marketing (CESM), a marketing intelligence firm, announced today [...]
RAF Connect Blog - February 8, 2018 By: John Loury There isn’t a consensus on how to build the perfect [...]
CESM 3rd Anniversary Announcement Rochester, NY – January 12, 2007 CAUSE + EFFECT Strategy and Marketing (CESM), a [...]
The Difference Between an Account Executive and Marketing Strategist (and Why it Matters to Your Business)
The Difference Between an Account Executive & Marketing Strategist By: John Loury & Anjali Thomson If you’re sick, [...]