CAUSE + EFFECT Strategy and Marketing - Releases & News

CESM Working with UR Scientists to Develop Innovative Marketing Mix Model

ROCHESTER, N.Y. – April 9, 2019  In Addition Wins Partner Appreciation Award for its Dedication to Advancing the Use of Applied Data Science in Collaboration with UR Data Scientists CESM is collaborating with Dr. John Handley and Dr. Andrew Boslett of the Rochester Data Science Consortium (RDSC) at the University of Rochester to develop a spatiotemporal marketing mix model, with funding from the New York State Center of Excellence in Data Science (CoE).  Additionally, CESM was recently awarded the Partner Appreciation Award at the ... Read more

CESM Announces 83% Growth in 2018; Adds Ten New Clients Including 2019 KitchenAid Senior PGA Championship and Monro, Inc.

ROCHESTER, N.Y. – March 5, 2019  CESM Experiences 83% Growth in 2018, Up 11% From the Year Before In addition, CESM added ten new clients including the 2019 KitchenAid Senior PGA Championship, Monro, Inc., Our Lady of Victory Homes of Charity, Saunders College of Business at RIT, and the Marketing & Print division of Alliance Franchise Brands. “Our data-driven approach to marketing strategy and business intelligence can be a game changer for our clients. That, coupled with our team’s consistent energy and commitment to ... Read more

CESM Founders Profiled by Alma Mater for Community Impact

ROCHESTER, N.Y. - FEBRUARY 6, 2018 CESM president appointed to two Board of Directors, helping women and children make positive life changes The founders of CAUSE + EFFECT Strategy and Marketing (CESM) were recently chosen to be profiled by Monroe Community College (MCC) for their contributions to the Rochester community. In addition to running a successful marketing intelligence firm, John Loury and Michael Sutton, also co-founded online interview journal, ROC Our City, a website that features those whose personal and professional journeys represent the best ... Read more

Co-founders of CESM recognized for their commitment to Rochester’s business landscape and community. 

ROCHESTER, N.Y. - SEPTEMBER 20, 2018 CESM’s John Loury Named Forty Under 40 Honoree; Mike Sutton Accepted into the Greater Rochester Chamber of Commerce’s CLIMB Program The Rochester Business Journal has named John Loury, president of CAUSE + EFFECT Strategy and Marketing (CESM), to its list of Forty Under 40. The list recognizes 40 men and women under the age of 40 who have achieved professional success and have made significant civic contributions to the community. Additionally, Mike Sutton, CESM’s V.P. of Client ... Read more

Mercy Flight Central Taps CESM for Data-driven Fundraising Strategy

  Rochester, NY - March 27, 2018 CAUSE + EFFECT Strategy and Marketing (CESM), a marketing intelligence firm, announced today that it has been chosen by Mercy Flight Central, an independent, non-profit air medical service, to strategize and manage the production and execution of a data-driven annual fund program. The goal is to encourage increased retention and overall growth of its donor base. “We needed to refocus our efforts for our annual fund program,” said Jasmine DiSalvo, Senior Director of Development at Mercy Flight ... Read more

Exploiting Data Insight and Marketing Intelligence: The Good, the Bad, and the Ugly

RAF Connect Blog - February 8, 2018 By: John Loury There isn’t a consensus on how to build the perfect marketing strategy. But it’s safe to say that these 4 questions are a great start:   Conveniently for people like me, data insight and marketing intelligence play a significant role, along with experience and internal client knowledge, in answering those questions. However, there is no silver bullet. With that in mind, there is no shortage of the good, the bad, and the ugly of how ... Read more

CESM Announces 72% Growth in 2017, Reinvests in Company

Rochester, NY – January 12, 2007 CAUSE + EFFECT Strategy and Marketing (CESM), a strategic marketing and analytics firm, has announced high growth for its third year of operation. In 2017, the company grew 72%, added 13 new clients and expanded engagements with seven existing clients in a variety of industries, including financial, fuel and energy, and B2B. The main reason behind CESM’s growth is the company’s distinctive approach to providing strategic marketing and analytics services to drive retention and growth for its ... Read more

The Difference Between an Account Executive and Marketing Strategist (and Why it Matters to Your Business)

By: John Loury & Anjali Thomson If you’re sick, you call the doctor. If your shower is leaking, you call the plumber. But what if your business isn’t taking off like you hoped, sales are sluggish, or you see opportunity that you don’t quite know how to leverage? Who do you call then? The answer’s easy: The Marketing Strategist What exactly is a marketing strategist? At its essence, the job of a marketing strategist is to analyze qualitative and quantitative information to determine the best ... Read more

Big Data Moderation

Efficiency and Moderation Are Key; Don’t Sell Out to Big Data In the new era of big data, it seems that almost anything can be put in quantifiable terms. Even a brand, an idea that has been considered the epitome of the “feel” and “quality” of a company, can be augmented with the help of data analysis. Finding trends in target market demographics, buying habits, and related products can boost short-term revenue while – if data analysis is utilized correctly – maintaining ... Read more

Event-Triggered Marketing

Event-Triggered Marketing Technology is constantly evolving, so adopting new marketing strategy to improve customer engagement and increase response rates must be a focus. We live in a world where the average consumer has limitless expectations and the need for immediate gratification. A world where each individual believes that marketing should be tailored to their wants and needs. As a marketer who is constantly trying to stay on the leading edge of technology, it is almost impossible to predict exactly what a consumer ... Read more
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