Giving continues to grow in the U.S., and as of 2017 individual giving makes up more than 70% of all charitable contributions.
While giving is trending upward past pre-recession levels, the outlook for fundraisers is still challenging due to increased competition, decreased federal funding, global economic worries, and a highly turbulent domestic political environment.
How will your organization respond and continue to evolve?
Our fundraising and outreach strategies are designed to successfully and efficiently cultivate, communicate, and steward our clients’ constituents through the use of data-driven strategy. By working with CESM your organization gains a partner that utilizes:
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Through our data-driven, multichannel approach, our clients are able to reach more potential donors while building a foundation of consistent support with current donors and develop a stronger pipeline of major donors. At CESM, all of our strategies apply directly to the donor pyramid and are geared towards an upward flow culminating with major giving and bequests.
Data accuracy and depth drive audience segmentation, which leads to tailored content and messaging that resonate with those who donate to your annual fund. CESM partners with multiple data sources and applies a consultative approach to provide you the highest-quality financial, demographic, and psychographic data available.
Annual fund communication, stewardship, and cultivation
At CESM, we believe in an audience-centered and segmented approach, meaning that prospects should be communicated with uniquely and economically. We accomplish this through a systematic consulting method known as D4i Strategy. Our integrated, multichannel strategies provide a custom solution to meet your fundraising goals.
Communicating both the importance of giving and strengthening your relationship with your constituents is vital in building a strong annual giving program. CESM works with your staff to create unique, data-driven communication pieces that resonate and nurture mutually beneficial relationships with donors. A focus on the right audience, timing, sequencing, ask strategies, channels, and messaging are key tenets of our approach.
The role of analytics developed by CESM
Using your giving data and external data enhancement, CESM develops analytics that look back to reveal historic donor patterns. We can then look forward to forecast future results based on specific donor acquisition and retention KPIs. This analysis coupled with our strategic consultative services gives your team the information necessary to consider what investments, KPIs, and realistic goals for sustainable short-term and long-term success should be.
The tools we develop are both diagnostic tools and an opportunity for you to explore your program’s potential for growth. The platform shows how your donors are giving today, and how even small changes in your giving metrics can cause a ripple effect of success for your program.