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CESM is a marketing intelligence firm that leverages data to develop analytics and marketing strategies that accomplish client goals for retention and growth.

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Spotlight:

Mercy Flight Central Taps CESM for Data-driven Fundraising Strategy

Mercy Flight Central Taps CESM for Data-driven Fundraising Strategy

 
Rochester, NY – March 27, 2018
CAUSE + EFFECT Strategy and Marketing (CESM), a marketing intelligence firm, announced today that it has been chosen by Mercy Flight Central, an independent, non-profit air medical service, to strategize and manage the production and execution of a data-driven annual fund program. The goal is to encourage increased retention and overall growth of its …

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Financial Services

We understand financial services and how to turn data into analytics that deliver insights.
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Fundraising

Our strategies are designed to successfully cultivate, communicate, and steward constituents.
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Higher Ed Enrollment

We help you build demand by being more strategic and data-driven in your college student search.
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Retail

We combine purchasing and marketing data with third-party data to create a data driven engagement strategy.
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CAUSE + EFFECT Strategy and Marketing
CAUSE + EFFECT Strategy and MarketingFriday, June 22nd, 2018 at 3:58am
Thanks Adweek! Check out what the teams developing (Narrative Science), commercializing (Sisense), and integrating (that's us) the tech have to say about bringing AI to #marketing. #datadriven #AI #analytics
CAUSE + EFFECT Strategy and Marketing
CAUSE + EFFECT Strategy and MarketingTuesday, June 19th, 2018 at 3:13am
All eyes are on our VP of client service, Michael Sutton as he talks about how to integrate advanced #analytics into #fundraising at the AFP WNY Chapter Annual Conference in Buffalo, NY. #datadriven
CAUSE + EFFECT Strategy and Marketing
CAUSE + EFFECT Strategy and MarketingWednesday, June 13th, 2018 at 11:46am
We’re honored to have been profiled by Nasdaq as part of the #NasdaqSpotlight series. CESM president, John Loury was interviewed by Nasdaq chief digital officer Josh Machiz about our work using #analytics to level the #fundraising playing field for #nonprofits of all sizes.
CAUSE + EFFECT Strategy and Marketing
Nasdaq
#NasdaqSpotlight: CAUSE + EFFECT Strategy and Marketing will explain how Analytics and AI have helped not-for-profits build deeper and more profitable relationships with their donors.

3 Dimensional Vue Analytics

By using a single, comprehensive platform viewable from your desktop, tablet, or mobile device, we create a three dimensional view of your data, how marketing channels are performing, and the ROI being generated.

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If you’re an organization or agency seeking data insight, ROI, or attribution for marketing efforts, we are your solution.
Strategic marketing through data insight.