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CESM is a marketing intelligence firm that leverages data to develop analytics and marketing strategies that accomplish client goals for retention and growth.

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CESM Spotlight

Data Analytics Professionals Weigh In on the Challengesof Bringing AI to Marketing
ADWEEK – June 15, 2018
From bad data to talent shortages, the technology faces many hurdlesArtificial intelligence is top of mind for almost any business that deals with data analytics these days, but that doesn’t mean they’re all on the same page when it comes to the process of implementing it or even understanding its potential.
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Financial Services

We understand financial services and how to turn data into analytics that deliver insights.
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Fundraising

Our strategies are designed to successfully cultivate, communicate, and steward constituents.
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Higher Ed Enrollment

We help you build demand by being more strategic and data-driven in your college student search.
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Retail

We combine purchasing and marketing data with third-party data to create a data driven engagement strategy.
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Social Media Feed

CAUSE + EFFECT Strategy and Marketing

CAUSE + EFFECT Strategy and Marketing
CAUSE + EFFECT Strategy and MarketingFriday, June 22nd, 2018 at 3:58am
Thanks Adweek! Check out what the teams developing (Narrative Science), commercializing (Sisense), and integrating (that's us) the tech have to say about bringing AI to #marketing. #datadriven #AI #analytics
CAUSE + EFFECT Strategy and Marketing
Data Analytics Professionals Weigh In on the Challenges of Bringing AI to Marketing
From bad data to talent shortages, the technology faces many hurdles.
adweek.com
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CAUSE + EFFECT Strategy and Marketing
CAUSE + EFFECT Strategy and MarketingTuesday, June 19th, 2018 at 3:13am
All eyes are on our VP of client service, Michael Sutton as he talks about how to integrate advanced #analytics into #fundraising at the AFP WNY Chapter Annual Conference in Buffalo, NY. #datadriven
CAUSE + EFFECT Strategy and Marketing
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CAUSE + EFFECT Strategy and Marketing
CAUSE + EFFECT Strategy and MarketingWednesday, June 13th, 2018 at 11:46am
We’re honored to have been profiled by Nasdaq as part of the #NasdaqSpotlight series. CESM president, John Loury was interviewed by Nasdaq chief digital officer Josh Machiz about our work using #analytics to level the #fundraising playing field for #nonprofits of all sizes.
CAUSE + EFFECT Strategy and Marketing
Nasdaq
#NasdaqSpotlight: CAUSE + EFFECT Strategy and Marketing will explain how Analytics and AI have helped not-for-profits build deeper and more profitable relationships with their donors.
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CESM @CEStrategy
Sunday, July 1st, 2018 at 4:06am
Are you a modern #business? Forget #money on trees, make use of the gems of #insight that exist within the #data you already have. #datadriven https://t.co/oR5eJShau3
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3 Dimensional Vue Analytics

By using a single, comprehensive platform viewable from your desktop, tablet, or mobile device, we create a three dimensional view of your data, how marketing channels are performing, and the ROI being generated.

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If you’re an organization or agency seeking data insight, ROI, or attribution for marketing efforts, we are your solution.
Strategic marketing through data insight.