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CESM is a marketing intelligence firm that leverages data to develop analytics and marketing strategies that accomplish client goals for retention and growth.

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CESM Spotlight

Data Analytics Professionals Weigh In on the Challengesof Bringing AI to Marketing
ADWEEK – June 15, 2018
From bad data to talent shortages, the technology faces many hurdles
Artificial intelligence is top of mind for almost any business that deals with data analytics these days, but that doesn’t mean they’re all on the same page when it comes to the process of implementing it or even understanding its potential.
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Financial Services

Attract and retain more qualified clients by using analytics to be more data-driven.
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Fundraising

Strategies and analytics designed to successfully cultivate, communicate, and steward constituents.
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Higher Ed Enrollment

Build demand by being more strategic and data-driven in your college student search.
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Retail

Combine purchasing and marketing data with third-party data to create a data-driven engagement strategy.
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CAUSE + EFFECT Strategy and Marketing

CAUSE + EFFECT Strategy and Marketing
CAUSE + EFFECT Strategy and MarketingFriday, September 21st, 2018 at 6:44am
Congratulations to our co-founders, John Loury and Michael Sutton, for their commitment to making a difference in our community.
CAUSE + EFFECT Strategy and Marketing
Co-founders of CAUSE + EFFECT Strategy and Marketing recognized for their commitment to Rochester’s business landscape and community. | CAUSE + EFFECT Strategy and Marketing
Co-founders of CAUSE + EFFECT Strategy and Marketing are being recognized for their commitment to Rochester’s business landscape and community. The Rochester Business Journal named John Loury, president of CESM, to its list of Forty Under 40, while Mike Sutton, CESM’s V.P. of Client Service & Ne...
causeandeffectstrategy.com
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CAUSE + EFFECT Strategy and Marketing
CAUSE + EFFECT Strategy and MarketingThursday, August 23rd, 2018 at 6:58am
It’s starts as a #sketch or an #idea and then it #evolves... into something that delivers #insight and #intelligence for our #clients. #bi #analytics #datadriven #cesm
CAUSE + EFFECT Strategy and Marketing
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CAUSE + EFFECT Strategy and Marketing
CAUSE + EFFECT Strategy and MarketingSaturday, August 18th, 2018 at 7:47am
Today we wish a fond farewell to Manya, our graduate #intern from Rochester Institute of Technology. Thank you for all of your #hardwork & #dedication! Have a fun visit back home in India 🇮🇳
CAUSE + EFFECT Strategy and Marketing
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3 Dimensional Vue Analytics

By using a single, comprehensive platform viewable from your desktop, tablet, or mobile device, we create a three dimensional view of your data, how marketing channels are performing, and the ROI being generated.

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If you’re an organization or agency seeking data insight, ROI, or attribution for marketing efforts, we are your solution.
Strategic marketing through data insight.