Defining the Decisions That Drive Value

Look inward first, Business Strategy is where transformation begins.

Cause + Effect Strategy is a data, analytics and AI services firm that helps organizations define the highest value opportunities for data and analytics + AI investment. We translate business objectives into clear actionable strategies; ensuring ever initiative is aligned to measurable outcomes.

Within our Core4 framework, Business Strategy establishes the foundation for all downstream work by identifying what decisions matter most, where data can create leverage, and hope to prioritize investments for maximum impact. We take the time to understand each client’s unique needs and desired business outcomes without biases towards tools or technologies to chart the journey ahead.

  • Alignment on a vision for applying data and maximizing business impact

  • Connection of key business drivers to analytics + AI deliverables including adoption and data integration roadmaps

  • Monetization of analytics + AI as a service

  • Project plans that add value quickly (Scope & Scale, Agile, Scrum)

Business Value Chart

What are some of the business outcomes we’ve helped our clients realize?

  • Reduction in time to develop decision intelligence by 80-90 percent

    Between shareholders, senior leadership teams, and departmental stakeholders, this translates into a consistent stream of reporting done via spreadsheets or dashboards managed by third parties. With a strategic, automated, and centralized approach we can help you take the burden out of the equation and reallocate your time and resources to focusing on insight and thinking strategically leading to more informed decision making. Even data scientists working on this challenge report the time-consuming woes of janitorial data prep work. Let the machines do this work for you.

  • Reduction in departmental expenses by up to 30 percent

    Once you have time to look at your data holistically, you’ll start understanding the flagrant inefficiencies in each department right away. In marketing for example, keywords costing tens of thousands of dollars, webinars that never created an opportunity, landing pages that failed to convert prospects. What about expenses in other functional departments?

  • Advancing the goal of creating a more data-driven culture

    With the annual C-suite survey reporting that about one-third of leaders lack the right tools and processes, it’s time to look in the mirror and accept that mountains of spreadsheets are never going to be the backbone of a future-proofed department. Think of your data as an asset that’s always on and it requires the right team and tools to work with it in parallel. There is no single technology or software that is a silver bullet.

  • More effective and collaborative teams when data insight is the universal language

    Our number one goal is to accomplish a seamless, 1:1 customer journey. What if we looked at our own experiences and created a data strategy that makes all of those customer hand offs across teams seamless too? Customer expectations have set a new benchmark and demand that businesses are in sync with their journey cross-channel and cross-device, for life. Being data-driven is a now a team sport where data and people siloes need to be solved at the same time. Where to start? You guessed it.

  • Increased velocity towards achieving your 1-3 year plan for digital transformation

    By investing now business leaders are bringing their data and teams together in one place, thereby placing themselves in a position to create an executable, multi-year growth plan.

Want to see how we’ve delivered?

Case Studies