CESM is collaborating with Dr. John Handley and Dr. Andrew Boslett of the Rochester Data Science Consortium (RDSC) at the University of Rochester to develop a spatiotemporal marketing mix model, with funding from the New York State Center of Excellence in Data Science (CoE).
In addition to exceeding goals for growth in 2018, CESM successfully invested in additional staff and technology to continue finding new ways to innovate, support its growing client base, and evolve as a young business.
ROCHESTER, N.Y. - FEBRUARY 6, 2018 CESM president appointed to two Board of Directors, helping women and children make positive [...]
ROCHESTER, N.Y. - SEPTEMBER 20, 2018 CESM’s John Loury Named Forty Under 40 Honoree; Mike Sutton Accepted into the Greater [...]
Rochester, NY - March 27, 2018 CAUSE + EFFECT Strategy and Marketing (CESM), a marketing intelligence firm, announced today [...]
RAF Connect Blog - February 8, 2018 By: John Loury There isn’t a consensus on how to build the perfect [...]
CESM 3rd Anniversary Announcement Rochester, NY – January 12, 2007 CAUSE + EFFECT Strategy and Marketing (CESM), a [...]
The Difference Between an Account Executive & Marketing Strategist By: John Loury & Anjali Thomson If you’re sick, [...]
Efficiency and Moderation Are Key; Don’t Sell Out to Big Data In the new era of big data, it seems [...]
Event-Triggered Marketing Technology is constantly evolving, so adopting new marketing strategy to improve customer engagement and increase response rates must [...]
Marketing Performance Management The marketing industry gets a lot of attention for its potential contributions toward revenue growth and company [...]
Multichannel Marketing and Customer Engagement "Our customers are everywhere, constantly on the move, and through multichannel marketing we are [...]
