Danny Wright – Chief Brand Officer , Adweek, John Loury – President, CE Strategy, and Jeff Litvack – CEO, Adweek

ROCHESTER, N.Y. – September 24, 2019 

CAUSE + EFFECT Strategy and Marketing, today announced that it will be changing its name to CAUSE + EFFECT Strategy (CE Strategy), effective September 23.

The new name reflects an expansion into new markets, applying the company’s mission, to develop data-driven strategies that achieve client goals for increasing top-line revenue and decreasing bottom-line costs, for the enterprise. The change represents a shift from marketing intelligence to overall business intelligence.

CE Strategy’s unprecedented growth rate is evidence that today, being data-driven is an integral part of a company’s marketing strategy. This growth has earned them the 87th spot and the only marketing intelligence firm on Adweek’s inaugural list of Fastest Growing Agencies, honoring organizations large and small from all over the world whose industry presence is on the rise. This new distinction honors companies that have achieved significant growth over the past three years. The company will be honored at a ceremony on September 24, 2019 at the LinkedIn offices in New York City. Complete results of Adweek’s list of Fastest Growing Agencies, can be found on the Adweek website.

The company’s year-over-year growth, conversations with current customers, and recent inquiries that have come in from across the nation, had the company realizing an opportunity for additional departments within businesses to benefit from using data insight and their services. With the progression of big data, CE Strategy observed that data siloes within companies are slowly disappearing. Cloud technology, machine learning and AI are bringing down those walls. The company, who has worked with clients like Monro Inc., Briggs & Stratton and the 2019 KitchenAid Senior PGA, has gained traction from outside marketing departments, into areas such as sales, operations, and human resources. As experts in finding business value in data, CE Strategy says that developing business strategies from a blend of data across departments and sources is the catalyst for true data-driven transformation.

“Why limit data-driven insight and strategy to just marketing? Data itself is indiscriminate, fluid, and often interdependent across departments in many organizations. It’s now enterprise data, and that’s why we are moving toward providing insight to assist with overall business strategy.”

John Loury, president of CE Strategy

CE Strategy has assembled a team with various backgrounds in business intelligence and data science, from operations to finance to human resources, with the goal to help companies achieve data-driven transformations. The company’s wider focus positions them to assist clients in using data to make more informed business decisions across the entire company.