Archives by: Michael Sutton

Event-Triggered Marketing

Event-Triggered Marketing Technology is constantly evolving, so adopting new marketing strategy to improve customer engagement and increase response rates must be a focus. We live in a world where the average consumer has limitless expectations and the need for immediate gratification. A world where each individual believes that marketing should be tailored to their wants and needs. As a marketer who is constantly trying to stay on the leading edge of technology, it is almost impossible to predict exactly what a consumer ... Read more

The Renaissance of Big Data

Throughout time we have consistently attempted to improve the way we communicate. Some of the first forms of communication developed before 3500 BC were through imagery—paintings on walls describing what emotions were being experienced and physical events occurring at that time. We have evolved since then—Egyptian hieroglyphics, the development of paper which led to the ability to send messages to people by horse, the telegraph, Morse code, telephone, radio, television, computers, and finally, the Internet. So the great new marketing movement regarding ... Read more
Strategic marketing through data insight.