RBJ Masthead

Rochester Business Journal – April 12, 2024

By Kevin Oklobzija

Cause + Effect Strategy the Rochester-based BI and analytics consulting firm, has completed a planned transfer of majority control within the ownership group.CE Strategy logo

Co-founders John Loury and Mike Sutton, through It Starts With Data LLC, acquired controlling interest from partner Eric Webber in a deal set into motion on March 1. Loury remains president of Cause + Effect Strategy, Sutton remains vice president of client services and Webber maintains his role as chief financial officer while also holding minority ownership.

“This was always the plan, to grow the company to a place where not only do we have a downtown office but where we could shift the ownership to the two founders,” Loury said. “This became the right time to hand it over and Eric was very kind to us in making the purchase easy.”

CE Strategy OwnershipCause + Effect has 22 employees serving 46 active clients. Of those, 21 have enlisted the services of Cause + Effect for two-plus years, and nine are publicly traded companies. The firm saw 16 percent year-over-year topline growth in the first quarter of 2024, 19 percent topline growth from 2022 to 2023 and three-year growth of 25 percent between 2021 and 2023. While continuing to focus on organic growth, Loury said the company now will become “much more active in the M&A (mergers and acquisitions) space.”

About Cause + Effect Strategy

Founded in 2015, Cause + Effect Strategy is a business intelligence and analytics consulting firm that helps clients realize the full potential of data to solve problems and make better decisions. Headquartered in Rochester, N.Y., CE Strategy has experienced consistent growth resulting from its work with clients in the United States and around the world. Clients include automotive, ad agencies, B2B, financial services, fundraising, higher education, insurance, politics, retail, and technology-based companies.