Why unify, enhance, and track?
The short answer is because marketing dollars are precious, accurate marketing intelligence is the difference maker, and measurement of ROI is essential. With 3Dv Analytics you will be able to unify internal data sources, enhance your current customer data, and track the response from each channel of a campaign or period of time.
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The following are examples of 3Dv Analytics benefits. Click to learn more.
How did your marketing efforts perform? What factors, channels and dollars can be attributed to those results? This can be a short or long term question and the answer can be obtained using these different models; Single Attribution (First Touch/Last Touch), Single Attribution with Revenue Cycle Projection, Attribution across multiple campaigns/target markets, Test and Control Groups, or Full Market Mix Modeling.
Create customer profiles using past information or by appending new attributes to your clients. This will assist in understanding untapped market potential, improve your targeted marketing, and choose better locations for sales territories, new sales locations or potential revenue from those locations.