Higher Ed Enrollment

Competition is steadily increasing for identifying and enrolling qualified students in today’s higher education environment.

To thrive and differentiate, an institution’s ability to leverage big data, predictive analytics, research, and data-driven strategies determines those who enjoy growth and those who are left behind.

% Change from Previous Year, Enrollment by Sector
(Title IV, Degree-Granting Institutions)

Infographic by National Student Clearinghouse Research Center

How do you locate, engage, and enroll the right students to your institution?

D4i Strategy and 3Dv Analytics deliver the data-driven strategy, expertise, and analytics to sustain success across all levels of enrollment. These elements work together seamlessly to increase demand, target the right students, and nurture them through the enrollment process. We understand your challenges, including:

Adjusting recruitment and retention strategies to rapid market changes

Adapting to changing demographics and supporting diversity

Responding to increasing calls for accountability

Understanding student and campus revenue needs as costs outpace federal and state support for higher education

How do you stand out in today’s fiercely competitive college market?

The answer is not by flooding students with the same search campaigns as your competition. CESM helps you build demand by being more strategic and data-driven, and establishing segmentation for tailored content in your college student search. By partnering with us, you tap into:

Proven expertise in predictive analytics to target the right students

Data-driven creative strategies using D4i Strategy that tailor messaging based on relevant segments

Multichannel strategies focused on reaching the right students no matter where they are

The ability to work in concert with internal marketing teams or agencies

Use 3Dv Analytics to unify and visualize data, uncover insight, and track progress toward your goals

Don’t get caught up by click totals or website visit numbers. Our goal is increasing ROI by generating quality student leads that result in enrollment, and nothing else.

Interactive 3D^v Analytics Demo – Partial View

Click Here for FULL VIEW

Are you seeking to grow your graduate school enrollment, or help more professional students complete their degrees?

CESM specializes in improving the recruitment and retention of students in graduate and professional programs. CESM provides consulting, data-driven strategy, analytics, and research to help you enroll the students you want and allow them to reach their educational goals.

Actual & Projected Post-Baccalaureate Enrollment in Degree-Granting Postsecondary Institutions, by Sex: Fall 2000–2025

Infographic by National Student Clearinghouse Research Center

Data enhancement

Data accuracy and depth drive audience segmentation, which leads to tailored content and messaging that resonate. CESM partners with multiple data sources and applies a consultative approach to provide you the highest-quality financial, demographic, and psychographic data available.

What you receive when you work with CESM:

A partner who works side by side with you to develop and grow your graduate programs using an ROI-driven philosophy that is channel-neutral

KPI-focused consultation through D4i Strategy, where the foundation of every decision is based on data and collaboration

A current-state data assessment through the use of 3Dv Analytics to benchmark your data and track progress towards your KPIs and goals

Experienced consultants who have successfully marketed graduate programs within multiple colleges and universities

Want to learn more about our strategy and analytics services?

CESM is a strategic marketing & analytics firm that leverages data insight to develop strategies that accomplish client goals for retention and growth.