CESM Announces 72% Growth in 2017, Reinvests in Company

Rochester, NY – January 12, 2007

CAUSE + EFFECT Strategy and Marketing (CESM), a strategic marketing and analytics firm, has announced high growth for its third year of operation. In 2017, the company grew 72%, added 13 new clients and expanded engagements with seven existing clients in a variety of industries, including financial, fuel and energy, and B2B.

“We’re thrilled about the partnerships with our new and existing clients, and to see such tremendous growth year-over-year. Our team’s innovation, drive and dedication to our clients were critical to our growth and success in 2017.”

John Loury, president of CESM

The main reason behind CESM’s growth is the company’s distinctive approach to providing strategic marketing and analytics services to drive retention and growth for its clients. The company utilizes an audience centered approach by leveraging advanced segmentation and life cycle marketing principles through descriptive, predictive, and prescriptive analytics, all of which are attained through the use of business intelligence tools and leveraged through a consultative approach with their clients. The ability to gain greater visibility into its clients’ businesses, and unifying otherwise siloed data allows for more intelligent marketing decisions, made faster.

In 2018, CESM will reinvest in business technology, including machine learning and cloud-based capabilities. These investments allow for faster delivery of insight and development of strategy, as well as make it easier for clients to use data to impact their bottom line. The company also plans to add staff so that it may continue to innovate and support its growing client base in the core departments of marketing strategy and data analysis.

About CAUSE + EFFECT Strategy and Marketing

Headquartered in Rochester, N.Y., CAUSE + EFFECT Strategy and Marketing is a strategic marketing and analytics firm that leverages data insight with proven marketing principles to accomplish client goals for retention and growth. Their clients cover ad agency, B2B, financial services, fundraising, higher education, politics, and retail industries. For more information, visit causeandeffectstrategy.com.