Archives by: Adriana Polizzi

Multichannel Marketing and Customer Engagement

Multichannel Marketing and Customer Engagement Multichannel marketing is defined by “the practice of interacting with customers using a combination of indirect and direct communication channels – and enabling customers to take action in response – preferably to buy your product or service – using the channel of their choice.” To be more relevant and effective, campaigns must be better aligned and integrated across all channels. With the increase of available channels today, our customers have greater access to information and more choices when deciding how ... Read more

Talk Data to Me.

Having data doesn’t automatically lead to greater marketing success – but if used the right way the potential is certainly there. Think of data as your secret ingredient, a vital component that allows you to stand out in an otherwise one-dimensional crowd where the thought ‘if it ain’t broke don’t fix it’ still holds true in many ways. It’s not the data, on its own, that’s so important. It’s what you do with the data, the decisions you make based on ... Read more
Strategic marketing through data insight.