To Our Clients, Partners, and Friends:

As of January 1, 2025, we are pleased to announce that Rossi Labs, a trusted and renowned firm based in Morristown, NJ, specializing in data -driven business solutions has officially merged with Cause + Effect Strategy, a quickly growing award winning provider of data and analytics consulting services, based in Rochester, NY. The merger now forms a powerhouse in the industry with decades of proven results. The combined company will provide enhanced capabilities to clients across various industries, driving data transformation, and innovation.

The strategic merger combines the strengths of both firms with 30+ data professionals, including deep technical expertise, an impressive portfolio of clients, and an unwavering commitment to delivering actionable insights that empower businesses to make smarter decisions. By joining forces, Cause + Effect Strategy will significantly expand its reach and scale, positioning itself as a market leader in the rapidly growing field of data and analytics consulting.

A Stronger, Unified Force for Clients

“By merging our two firms, we are creating an organization that will offer unparalleled value to our clients,” said John Loury, President of Cause + Effect Strategy. “Our shared vision of helping businesses leverage data for smarter, more efficient decision-making is what has brought us together. Our combined expertise, resources, and knowledge of technology platforms will enable us to deliver even more innovative solutions for our clients.”

Dave Rossi, former CEO of Rossi Labs, will take on the role of VP of Technology Solutions & Integration at Cause + Effect Strategy, added, “This merger represents an exciting opportunity to bring together the best minds in data science, analytics, and business strategy. We are now uniquely positioned to address the full spectrum of client needs at an even greater scale — from data governance and strategy to advanced analytics and AI-driven insights.”

Our combined partnership team now includes; John Loury – President, Michael Sutton – VP of Client Service & Solutions, Dave Rossi – VP of Technology Solutions & Integration, and Eric Webber – VP of Finance.

Unlocking New Opportunities for Clients

With the merger, Cause + Effect Strategy will now deliver an even broader and deeper range of services to its client base, including:

  • Data Strategy and Governance: Helping organizations unlock the full potential of their data assets.
  • Advanced Analytics and Machine Learning: Leveraging cutting-edge technologies to provide actionable insights and predictive models.
  • Cloud and Big Data Solutions: Supporting digital transformation initiatives through scalable, cloud-based solutions.
  • Business Intelligence and Reporting: Empowering companies with data-driven decision-making tools that enhance performance and growth.

The combined firm will serve clients across a range of industries, including finance, healthcare, retail, and manufacturing delivering solutions that drive operational efficiencies, optimize customer experiences, and support long-term growth.

A Vision for the Future

Both companies share a common belief that data is the new currency of business and that harnessing its power can unlock untapped potential across industries. By uniting their strengths, Cause + Effect Strategy is poised to accelerate the digital transformation of businesses worldwide, helping clients build more resilient and agile organizations through the power of data.

“Data is at the core of the decisions businesses make, and the opportunity to bring our complementary expertise together is a game-changer. Together, we are stronger and better equipped to meet the demands of the modern data-driven economy.”

John Loury, President, Cause + Effect Strategy