JOHN LOURY

President

John has spent more than a decade developing growth strategies for national and regional clients while serving in a variety of account service and business development leadership roles, and currently as President of CAUSE + EFFECT Strategy (CE Strategy). With stops in Las Vegas, N.V., Buffalo, N.Y., and Rochester, N.Y, he has accumulated a knowledge base that helps clients achieve their business goals while also challenging conventional thought.

As President of CE Strategy, John relishes in the responsibilities of day-to-day management of client strategy, internal staffing, external partnerships, profitability, and overall firm direction—which, in other words, are equal parts marketing strategist, cheerleader, bean counter, and coach. He is also a frequent speaker on the topics of business and marketing intelligence, and the effective application of data science for business value.

As a professional he enjoys seeing clients grow and leading successful teams. His approach is always client first and he enjoys the strategic and critical thinking involved in achieving complex client goals.

John grew up in Rochester, NY, and after a seven-year hiatus he is pleased to be back home. He attended Irondequoit High School (Go Eagles!), graduated from Monroe Community College, and then received his BA in communication and MA in informatics from University at Buffalo, receiving a research assistantship to complete the latter. He has also continued his education through an executive leadership program at Cornell University.

When not obsessing over business strategy, John enjoys being active outdoors year-round, traveling whenever possible, being a foodie, and spending time with his wife Cait, their families, friends, and Zara, their chocolate Lab. He is also an active board member at the Villa of Hope, Sojourner Home, West Irondequoit Foundation, and serves as Co-Chair of the Future Leader Advisory Council at the Greater Rochester Chamber of Commerce.

If you’re an organization seeking data insight, ROI, or attribution coupled with business strategy, we are your solution.