John Loury

John Loury
John has spent the last 11 years developing marketing strategy for regional and national clients while serving in a variety of roles in account service, business development, and currently as President of CAUSE + EFFECT Strategy and Marketing (CESM). With stops in Las Vegas, N.V., Buffalo, N.Y., and Rochester, N.Y, he has accumulated a knowledge base that helps clients achieve their marketing goals while also challenging conventional thought.

As President of CESM, John relishes in the responsibilities of day-to-day management of client strategy, internal staffing, external partnerships, profitability, and overall firm direction—which, in other words, are equal parts marketing strategist, cheerleader, bean counter, and coach.

As a professional he enjoys seeing clients grow and leading successful teams. His approach is always client first and he enjoys the strategic and critical thinking involved in achieving complex client goals.

John grew up in Rochester, NY, and after a seven-year hiatus he is pleased to be back home. He attended Irondequoit High School (Go Eagles!), graduated from Monroe Community College, and then received his BA in communication and MA in informatics from University at Buffalo, receiving a research assistantship to complete the latter.

When not obsessing over marketing strategy, John enjoys being active outdoors year-round, traveling whenever possible, being a foodie, and spending time with family, friends, and chocolate Lab named Zara.

Meet him here:
Strategic marketing through data insight.