This requires drawing a straight line from disparate data to technology, like cloud architecture, to the application of data science techniques like machine learning, to positively impact specific business outcomes.
Let CE Strategy draw that line with you. Successful monetizing of data through business strategy requires adoption and collaboration from the business and stakeholders involved.
Transforming data-driven insights into business strategy continues to be a struggle for most organizations, we specialize in both implementation and adoption solutions to maximize speed to revenue and ROI. We work backwards from business goals and requirements, collaborating with leadership, department heads, IT, and analytics stakeholders to bring both data science and business strategy to the table. Our team is made up of individuals whose only goal is to assist our clients realizing the business value of data.
Our experience has taught us that nearly every data-driven strategy develop can be distilled down to one or more of these business drivers, goals, or in some cases aspirations:
Short, medium, and long-term cost reductions
Enhanced customer relationships
Greater organizational flexibility and more agile response to changing markets and customer needs
Even as data monetization gains steam, the challenge of driving major business impact remains. For consistent value to be realized we also assist clients with strategies that involve the reconfiguration of operating models, core business functions (from finance to marketing) or training and change-management programs aimed at shifting organizational culture, mind-sets, and behaviors towards being more data-driven.
These substantial efforts require commitment from the C-suite, who must communicate to senior managers—in both business units and technology centers—the priority and the need to dedicate adequate time, human capital, and financial resources to make it succeed.
CE Strategy has the team, technical resources, and experience working with stakeholders from the C-suite and IT, Marketing, Finance, and other departmental teams in the U.S. and Europe to successfully map out and scale these efforts.