The Greater Rochester Chamber of Commerce has unveiled a new brand identity, website and member relationship management platform
By: Velvet Spicer
Rochester Chamber officials said the new branding comes at a time when it is establishing a foothold for post-pandemic business growth and recovery, reaching out to a broader base of potential members and strengthening engagement with its membership of 1,300 local businesses and organizations.
The digital transformation project began in 2019, as member company Cause + Effect Strategy helped to identify vendors who could shape communication, engagement and promotion of Chamber members and potential members. Rochester Chamber is now powered by GrowthZone, an association management platform with a nationally recognized specialization in chambers of commerce. Some of the digital features members will have available to them include an easy-to-navigate website, increased directory functionality, streamlined virtual event registration and customizable communications preferences…
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