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Embracing data is a challenge for many organizations. It requires accountability from leadership and a culture of change. Amy Gurske, Director of Client Strategy at Cause+Effect Strategy, talks with NextCorps Marketing Director, Holly Barrett, about methods for building data into daily organizational processes. Amy encourages entrepreneurs to begin ingraining data into their businesses from the get-go, to start small before pulling in all data possible, and to know that failure can be a good thing.

We’re happy to share more stories of how we’ve put of data-driven technology to work and drive ROI for businesses in a wide range of B2B, B2C, and nonprofit organizations and functional units such as operations, finance, marketing, sales, advancement, and HR. Contact us to learn more today.