Reduce departmental expenses by up 15-30 percent.
Once you have time to look at your data holistically, you’ll start understanding the flagrant inefficiencies in each department right away. In marketing for example, keywords costing tens of thousands of dollars, webinars that never created an opportunity, landing pages that failed to convert prospects. According to McKinsey & Company, proper marketing analytics will save you 15-30 percent of your budget. What about expenses in other functional departments?