Archive for March, 2017

The Difference Between an Account Executive and Marketing Strategist (and Why it Matters to Your Business)

By: John Loury & Anjali Thomson If you’re sick, you call the doctor. If your shower is leaking, you call the plumber. But what if your business isn’t taking off like you hoped, sales are sluggish, or you see opportunity that you don’t quite know how to leverage? Who do you call then? The answer’s easy: The Marketing Strategist What exactly is a marketing strategist? At its essence, the job of a marketing strategist is to analyze qualitative and quantitative information to determine the best ... Read more
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