Archive for August, 2016

Big Data Moderation

Efficiency and Moderation Are Key; Don’t Sell Out to Big Data In the new era of big data, it seems that almost anything can be put in quantifiable terms. Even a brand, an idea that has been considered the epitome of the “feel” and “quality” of a company, can be augmented with the help of data analysis. Finding trends in target market demographics, buying habits, and related products can boost short-term revenue while – if data analysis is utilized correctly – maintaining ... Read more
Strategic marketing through data insight.