Marketing Performance Management
The marketing industry gets a lot of attention for its potential contributions toward revenue growth and company prosperity, but often the attention stops short of marketing performance itself. The planning, budgeting, and campaign execution phases zap up all the energy before assessment and analysis of the results of marketing efforts even begins. What you are left with, then, is a less than optimal approach in which the outcomes of yesterday’s marketing efforts do very little to inform the marketing ...
Multichannel Marketing and Customer Engagement
Multichannel marketing is defined by “the practice of interacting with customers using a combination of indirect and direct communication channels – and enabling customers to take action in response – preferably to buy your product or service – using the channel of their choice.”
To be more relevant and effective, campaigns must be better aligned and integrated across all channels. With the increase of available channels today, our customers have greater access to information and more choices when deciding how ...
Coffee Is the Most Significant Food Import into the U.S.
Nearly two-thirds of the US population drinks coffee. According to research from Gallup, about a quarter of coffee drinkers even identify as addicted. So where is our much needed coffee coming from? Could anything stand in the way of our fix?
Coffee is the most significant food import of the United States. Although we export some of the refined product too, the ITC claims the US stake in global gross imports amounted to ...
We did! Below are color visualizations (we use the term “color pies” in our office) of 12 masterpieces across history. It seems there is a winning combination with earth tones followed by gentle blues. Of course there has to be one outlier, thanks to Mr. Andy Warhol.
Netflix Knows How to Reel Us In
Netflix entered the content-production industry in 2013, debuting its first series, House of Cards. It has greatly expanded the production of both film and television series since then, offering original content through its online library of films and television. Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel.
In Netflix’s data, the “hook” episode is the one that, after viewing, kept at least 70% of the audience on ...
Having data doesn’t automatically lead to greater marketing success – but if used the right way the potential is certainly there. Think of data as your secret ingredient, a vital component that allows you to stand out in an otherwise one-dimensional crowd where the thought ‘if it ain’t broke don’t fix it’ still holds true in many ways. It’s not the data, on its own, that’s so important. It’s what you do with the data, the decisions you make based on ...
Throughout time we have consistently attempted to improve the way we communicate. Some of the first forms of communication developed before 3500 BC were through imagery—paintings on walls describing what emotions were being experienced and physical events occurring at that time. We have evolved since then—Egyptian hieroglyphics, the development of paper which led to the ability to send messages to people by horse, the telegraph, Morse code, telephone, radio, television, computers, and finally, the Internet.
So the great new marketing movement regarding ...
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