CAUSE + EFFECT Strategy and Marketing - Blog / Press Releases

Ever Wonder What Colors Create A Masterpiece?

We did! Below are color visualizations (we use the term “color pies” in our office) of 12 masterpieces across history. It seems there is a winning combination with earth tones followed by gentle blues. Of course there has to be one outlier, thanks to Mr. Andy Warhol. Read more

Interpreting the Netflix “Hook”

Netflix Knows How to Reel Us In Netflix entered the content-production industry in 2013, debuting its first series, House of Cards. It has greatly expanded the production of both film and television series since then, offering original content through its online library of films and television. Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel. In Netflix’s data, the “hook” episode is the one that, after viewing, kept at least 70% of the audience on ... Read more

Talk Data to Me.

Having data doesn’t automatically lead to greater marketing success – but if used the right way the potential is certainly there. Think of data as your secret ingredient, a vital component that allows you to stand out in an otherwise one-dimensional crowd where the thought ‘if it ain’t broke don’t fix it’ still holds true in many ways. It’s not the data, on its own, that’s so important. It’s what you do with the data, the decisions you make based on ... Read more

The Renaissance of Big Data

Throughout time we have consistently attempted to improve the way we communicate. Some of the first forms of communication developed before 3500 BC were through imagery—paintings on walls describing what emotions were being experienced and physical events occurring at that time. We have evolved since then—Egyptian hieroglyphics, the development of paper which led to the ability to send messages to people by horse, the telegraph, Morse code, telephone, radio, television, computers, and finally, the Internet. So the great new marketing movement regarding ... Read more

Welcome to our new website

Welcome! We hope you like what you see. Please check back soon as we expand our new website and share exciting news about CAUSE + EFFECT Strategy and Marketing. In the meantime you can Contact us through our online form, email or give us a call at (585) 445-3888. Read more
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Strategic marketing through data insight.