ROCHESTER, N.Y. – April 9, 2019
In Addition Wins Partner Appreciation Award for its Dedication to Advancing the Use of Applied Data Science in Collaboration with UR Data Scientists
CESM is collaborating with Dr. John Handley and Dr. Andrew Boslett of the Rochester Data Science Consortium (RDSC) at the University of Rochester to develop a spatiotemporal marketing mix model, with funding from the New York State Center of Excellence in Data Science (CoE). Additionally, CESM was recently awarded the Partner Appreciation Award at the ...
ROCHESTER, N.Y. – March 5, 2019
CESM Experiences 83% Growth in 2018, Up 11% From the Year Before
In addition, CESM added ten new clients including the 2019 KitchenAid Senior PGA Championship, Monro, Inc., Our Lady of Victory Homes of Charity, Saunders College of Business at RIT, and the Marketing & Print division of Alliance Franchise Brands.
“Our data-driven approach to marketing strategy and business intelligence can be a game changer for our clients. That, coupled with our team’s consistent energy and commitment to ...
ROCHESTER, N.Y. - FEBRUARY 6, 2018
CESM president appointed to two Board of Directors, helping women and children make positive life changes
The founders of CAUSE + EFFECT Strategy and Marketing (CESM) were recently chosen to be profiled by Monroe Community College (MCC) for their contributions to the Rochester community.
In addition to running a successful marketing intelligence firm, John Loury and Michael Sutton, also co-founded online interview journal, ROC Our City, a website that features those whose personal and professional journeys represent the best ...
ROCHESTER, N.Y. - SEPTEMBER 20, 2018
CESM’s John Loury Named Forty Under 40 Honoree; Mike Sutton Accepted into the Greater Rochester Chamber of Commerce’s CLIMB Program
The Rochester Business Journal has named John Loury, president of CAUSE + EFFECT Strategy and Marketing (CESM), to its list of Forty Under 40. The list recognizes 40 men and women under the age of 40 who have achieved professional success and have made significant civic contributions to the community. Additionally, Mike Sutton, CESM’s V.P. of Client ...
Rochester, NY - March 27, 2018
CAUSE + EFFECT Strategy and Marketing (CESM), a marketing intelligence firm, announced today that it has been chosen by Mercy Flight Central, an independent, non-profit air medical service, to strategize and manage the production and execution of a data-driven annual fund program. The goal is to encourage increased retention and overall growth of its donor base.
“We needed to refocus our efforts for our annual fund program,” said Jasmine DiSalvo, Senior Director of Development at Mercy Flight ...
RAF Connect Blog - February 8, 2018
By: John Loury
There isn’t a consensus on how to build the perfect marketing strategy. But it’s safe to say that these 4 questions are a great start:
Conveniently for people like me, data insight and marketing intelligence play a significant role, along with experience and internal client knowledge, in answering those questions. However, there is no silver bullet. With that in mind, there is no shortage of the good, the bad, and the ugly of how ...
Rochester, NY – January 12, 2007
CAUSE + EFFECT Strategy and Marketing (CESM), a strategic marketing and analytics firm, has announced high growth for its third year of operation. In 2017, the company grew 72%, added 13 new clients and expanded engagements with seven existing clients in a variety of industries, including financial, fuel and energy, and B2B.
The main reason behind CESM’s growth is the company’s distinctive approach to providing strategic marketing and analytics services to drive retention and growth for its ...
By: John Loury & Anjali Thomson
If you’re sick, you call the doctor. If your shower is leaking, you call the plumber. But what if your business isn’t taking off like you hoped, sales are sluggish, or you see opportunity that you don’t quite know how to leverage? Who do you call then?
The answer’s easy: The Marketing Strategist
What exactly is a marketing strategist?
At its essence, the job of a marketing strategist is to analyze qualitative and quantitative information to determine the best ...
Efficiency and Moderation Are Key; Don’t Sell Out to Big Data
In the new era of big data, it seems that almost anything can be put in quantifiable terms. Even a brand, an idea that has been considered the epitome of the “feel” and “quality” of a company, can be augmented with the help of data analysis. Finding trends in target market demographics, buying habits, and related products can boost short-term revenue while – if data analysis is utilized correctly – maintaining ...
Technology is constantly evolving, so adopting new marketing strategy to improve customer engagement and increase response rates must be a focus. We live in a world where the average consumer has limitless expectations and the need for immediate gratification. A world where each individual believes that marketing should be tailored to their wants and needs. As a marketer who is constantly trying to stay on the leading edge of technology, it is almost impossible to predict exactly what a consumer ...