CAUSE + EFFECT Strategy and Marketing - Blog / Press Releases

Co-founders of CAUSE + EFFECT Strategy and Marketing recognized for their commitment to Rochester’s business landscape and community. 

ROCHESTER, N.Y. - SEPTEMBER 20, 2018 CAUSE + EFFECT Strategy and Marketing’s John Loury Named Forty Under 40 Honoree; Mike Sutton Accepted into the Greater Rochester Chamber of Commerce’s CLIMB Program The Rochester Business Journal has named John Loury, president of CAUSE + EFFECT Strategy and Marketing (CESM), to its list of Forty Under 40. The list recognizes 40 men and women under the age of 40 who have achieved professional success and have made significant civic contributions to the community. Additionally, Mike ... Read more

Mercy Flight Central Taps CESM for Data-driven Fundraising Strategy

  Rochester, NY - March 27, 2018 CAUSE + EFFECT Strategy and Marketing (CESM), a marketing intelligence firm, announced today that it has been chosen by Mercy Flight Central, an independent, non-profit air medical service, to strategize and manage the production and execution of a data-driven annual fund program. The goal is to encourage increased retention and overall growth of its donor base. “We needed to refocus our efforts for our annual fund program,” said Jasmine DiSalvo, Senior Director of Development at Mercy Flight ... Read more

Exploiting Data Insight and Marketing Intelligence: The Good, the Bad, and the Ugly

RAF Connect Blog - February 8, 2018 By: John Loury There isn’t a consensus on how to build the perfect marketing strategy. But it’s safe to say that these 4 questions are a great start:   Conveniently for people like me, data insight and marketing intelligence play a significant role, along with experience and internal client knowledge, in answering those questions. However, there is no silver bullet. With that in mind, there is no shortage of the good, the bad, and the ugly of how ... Read more

CESM Announces 72% Growth in 2017, Reinvests in Company

Rochester, NY – January 12, 2007 CAUSE + EFFECT Strategy and Marketing (CESM), a strategic marketing and analytics firm, has announced high growth for its third year of operation. In 2017, the company grew 72%, added 13 new clients and expanded engagements with seven existing clients in a variety of industries, including financial, fuel and energy, and B2B. The main reason behind CESM’s growth is the company’s distinctive approach to providing strategic marketing and analytics services to drive retention and growth for its ... Read more

The Difference Between an Account Executive and Marketing Strategist (and Why it Matters to Your Business)

By: John Loury & Anjali Thomson If you’re sick, you call the doctor. If your shower is leaking, you call the plumber. But what if your business isn’t taking off like you hoped, sales are sluggish, or you see opportunity that you don’t quite know how to leverage? Who do you call then? The answer’s easy: The Marketing Strategist What exactly is a marketing strategist? At its essence, the job of a marketing strategist is to analyze qualitative and quantitative information to determine the best ... Read more

Big Data Moderation

Efficiency and Moderation Are Key; Don’t Sell Out to Big Data In the new era of big data, it seems that almost anything can be put in quantifiable terms. Even a brand, an idea that has been considered the epitome of the “feel” and “quality” of a company, can be augmented with the help of data analysis. Finding trends in target market demographics, buying habits, and related products can boost short-term revenue while – if data analysis is utilized correctly – maintaining ... Read more

Event-Triggered Marketing

Event-Triggered Marketing Technology is constantly evolving, so adopting new marketing strategy to improve customer engagement and increase response rates must be a focus. We live in a world where the average consumer has limitless expectations and the need for immediate gratification. A world where each individual believes that marketing should be tailored to their wants and needs. As a marketer who is constantly trying to stay on the leading edge of technology, it is almost impossible to predict exactly what a consumer ... Read more

Marketing Performance Management

Marketing Performance Management The marketing industry gets a lot of attention for its potential contributions toward revenue growth and company prosperity, but often the attention stops short of marketing performance itself. The planning, budgeting, and campaign execution phases zap up all the energy before assessment and analysis of the results of marketing efforts even begins. What you are left with, then, is a less than optimal approach in which the outcomes of yesterday’s marketing efforts do very little to inform the marketing ... Read more

Multichannel Marketing and Customer Engagement

Multichannel Marketing and Customer Engagement Multichannel marketing is defined by “the practice of interacting with customers using a combination of indirect and direct communication channels – and enabling customers to take action in response – preferably to buy your product or service – using the channel of their choice.” To be more relevant and effective, campaigns must be better aligned and integrated across all channels. With the increase of available channels today, our customers have greater access to information and more choices when deciding how ... Read more

Café Americano

Coffee Is the Most Significant Food Import into the U.S. Nearly two-thirds of the US population drinks coffee. According to research from Gallup, about a quarter of coffee drinkers even identify as addicted. So where is our much needed coffee coming from? Could anything stand in the way of our fix? Coffee is the most significant food import of the United States. Although we export some of the refined product too, the ITC claims the US stake in global gross imports amounted to ... Read more
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