CESM is a strategic marketing & analytics firm that leverages proven and innovative marketing principles with data insight to accomplish client goals for retention and growth.
We believe that all marketing should be strategic and targeted based on audience, and dependent upon the unique goals of each client. This includes precision channels such as email, direct mail, mobile SMS, and telemarketing as well as mass (television, radio, and print) and digital media including online advertising, social, mobile apps, and search.
Targeting is informed by insights gained from segmentation and other means, and further driven by several areas of advanced analytics including predictive modeling, customer value identification, data enhancement, and forecasting.
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CESM is a strategic marketing firm that leverages proven and innovative marketing principles with data insight to accomplish client goals.