CESM Working with UR Scientists to Develop Innovative Marketing Mix Model

2019-09-30T13:09:07+00:00April 9th, 2019|

CESM is collaborating with Dr. John Handley and Dr. Andrew Boslett of the Rochester Data Science Consortium (RDSC) at the University of Rochester to develop a spatiotemporal marketing mix model, with funding from the New York State Center of Excellence in Data Science (CoE).