Archive for December, 2015

Interpreting the Netflix “Hook”

Netflix Knows How to Reel Us In Netflix entered the content-production industry in 2013, debuting its first series, House of Cards. It has greatly expanded the production of both film and television series since then, offering original content through its online library of films and television. Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel. In Netflix’s data, the “hook” episode is the one that, after viewing, kept at least 70% of the audience on ... Read more
Strategic marketing through data insight.