Archive for August, 2015

Talk Data to Me.

Having data doesn’t automatically lead to greater marketing success – but if used the right way the potential is certainly there. Think of data as your secret ingredient, a vital component that allows you to stand out in an otherwise one-dimensional crowd where the thought ‘if it ain’t broke don’t fix it’ still holds true in many ways. It’s not the data, on its own, that’s so important. It’s what you do with the data, the decisions you make based on ... Read more
Strategic marketing through data insight.